Showing posts with label Barcelona. Show all posts
Showing posts with label Barcelona. Show all posts

17 October 2012

Velut arbor, ita ramus


I take my daughters to a skating rink twice a week. I should sit in the stands and watch them skate, but often pack a laptop, order a coffee, and settle down to work at a table in the cafeteria overlooking the ice. The place fills up with skaters waiting for their lessons to begin and families waiting for lessons to end. Skating lessons aren’t cheap: many of the regulars among the children come in private school uniforms: their parents look prosperous, some of them tony. It’s an upper-middle class preserve.

Siblings run pretty wild while their brother or sister skates. One boy who may have been seven or eight lobbed a soccer ball at the wall (he never failed to catch it) a few feet away from the mounted flat-screen TV, until, to be fair, his mother stopped him. The wonder, to me, was that he tried it at all. I’ve seen high-speed games of tag between the counter and the table, slowing only when one child hid under an unoccupied table. One day I had a visitor under my table, by my feet, for five minutes or so before his older sister coaxed him out. He might have been five or six, his sister ten, his mother—three or four tables down from mine—was chatting amiably with a gaggle of mums, all of them coping easily with a child or two. As behaviour, my squatter’s taking refuge beside my boots struck me as unusual, but not extreme: not what tends to happen, but what might happen.

A few days later the lure of after-Christmas specials drew me to one of Barcelona’s pricier grocery stores. From an aisle full of jars (mustards, sauces) I went around the corner into one stocked with olive oil and vinegar, some in plastic bottles, some in tin, some in glass, and dodged a ten-year-old on a scooter. He and his sister (also on a scooter) belonged to a tall, late thirties father in a navy jacket and quilted vest that might have been from Barbour’s. It was as though the bicycle-dodging pleasures of central Barcelona sidewalks had been re-scaled and reconfigured to make a scholar’s point about analogous public spaces.

All of this leads me to wonder whether a Catalan childhood leaves one ill-equipped to cope with the social world of a Catalan adult. If childhood can seem understructured, unbound, and untroubled by rules and authority, life at twenty-five, thirty-five, or forty-five often seems to comprise a series of administrative hoops through which the individual must leap, of increasing difficulty, in a kind of circus act where the citizen plays the elephant and the state, the tamer. Starting a business or applying to be vetted for tenure can entail trunkloads of paperwork and require consummate patience. I doubt that the cultures of childhood and adulthood make for a perfect match, and an easy transition, anywhere in the world, but I wonder whether they are here peculiarly ill-matched, and the transition distinctly difficult.

25 February 2010

Paying the Piper, Calling the Tune


Spanish democracy is hobbled by un- or anti-democratic practices. This hold for all levels of government; today's example is municipal, and the practice is that of advertising good vibes. To promote a city to its own citizenry is tantamount to promoting the view that it is well governed, and its governors worthy of extensions to their tenure in office. Sell the city to itself and you sell the mayor to the city. Thus the following advertisement in La Vanguardia on 22 February 2010:




A full page ad to celebrate a fifth-place showing in a ranking drawn up by a British business magazine. The same story had been reported by the same paper two days earlier, at no expense:



What on the 20th was informative was pure spin by the 22nd; what had been the press acting freely became a sort of media-sized mood pill. Here's the kicker: the footer on the 2oth attributes the chart to FDI Magazine. But the original charts used a different colour scheme:


They also used proper English spelling, while the City of Barcelona has chosen "european" over "European". Why the new colours and typeface? They match the City's on-going feel good advertising campaigns, such as


Branding a city to draw tourists is innocuous: tourists don't vote. Branding a city in a city, for the benefit of the citizens, is not a hallmark of open and transparent government. Democracy is not predicated on moods. It requires that citizens be informed and able to judge policy rationally. Tweaking the public's mood with public money, as a recession deepens and lengthens, is self-serving and wasteful. It favours the re-election of the party in power. Media buying on the scale practised by the public sector in Spain lessens media independence, as government--in this case that of the city--assumes a dual role as object of scrutiny and revenue stream.