26 February 2010
Another Fifth Place: The Winter Olympics
The mayor wants--or wanted--to bring the winter Olympics to Barcelona in 2022. Whatever else might be said of this bid, it does not reflect local interest in winter sports. Coverage of the Vancouver games in the main Barcelona daily, La Vanguardia, was consigned to the back of the sports section (often on the fifth page).
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La Vanguardia polls its readers every day. The question for 2 March 2010, published the next day, was "Did you follow the Vancouver Winter Olympics?" 87% of those surveyed had not.
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