The mayor and council of our fair city have seen fit to pay for a multimedia campaign promoting the city to itself, mentioned in my first post. The campaign has a website, www.viscabarcelona.cat. All the pictures are of young people, and the aesthetic reminds me of a twenty-something niece's Facebook page (albeit against a black background). The city is cool, the site tells us (visually, at least), because it is home to twenty-something men who leap and don't wear belts and twenty-something women whose teeth, blessed with a startling whiteness, photograph well at close quarters. The 30- and 60-second television commercials that are running, have run, or ran to reinforce the campaign I must have missed, but they live on in cyberspace. Among other features are interviews with luminaries of the local star system ("Why do you love this city so much?") and a sort of BCNtube, open to uploaded video and voting, the visible On-line Person's Approval Factor. It doesn't seem to be popular: the winning video, out of fewer than twenty, has forty-two votes.
How much did all of this cost? Apart from a city hall logo and link to the City of Barcelona homepage, the Visc(a) Barcelona site has no "Contact us" link, no postal address, no terms of use, and no statement of responsibility. Thus there's no way of knowing where to look for this expense in the city budget and it hasn't been reported.
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